ORGAN GETS! | Brand Identity

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ORGAN GETS!

「不再organ wait,馬上ORGAN GETS!」
我們成立了一個虛擬的器官拍賣公司，並標榜只要進我們的賣場就能快速的買到所有你需要的器官，不再等待，立即擁有。利用反諷的手法，並以器官買賣平台作為載體搭配一系列的行銷手段做宣傳。

We established a virtual organ auction company and advertised that as long as a person entered our store, they could buy all the organs they needed without any wait, owning them immediately. We used sarcasm and adopted an organ trading platform, using a series of marketing methods for publicity. By using this illegal organ trading website in a witty and interesting manner, we hope that we can attract the attention of the public and, thus, increase people’s awareness of this issue.

THE PLAN! 計劃通！

以詼諧有趣的手法詮釋一個非法的器官買賣網站，期望大眾可以被這樣的手法吸引目光，進而提高社會對這個議題的關注度。試著用另一種方式引起觀者對器官捐贈的意識與重視。在網站裡每個器官都有自己的定價與特色，我們也提供各式各樣的售後服務，但我們當然不可能真正出貨進行買賣。

This is an alternative way to arouse viewers' attention and increase their understanding of organ donation. Each organ on the website has its own price and description, and we also provide a variety of after-sale services. Of course, we do not actually sell or ship organs.

click to survey our website ➔ https://organgets.cargo.site/

the WHITE LIES! 善意的謊言！

在下單過後才開始闡述我們想訴說的是「關於器官買賣盛行會衍生的問題、器官捐贈的現況以及不會想主動認知的問題」等等。我們想透過這個專題告訴大眾捐贈及買賣環環相扣，最好阻止器官買賣的方式就是提高器官捐贈的比例，只要捐贈器官的人變多，得到器官的機率提高，買賣也會因此而降低。我們讓枯燥的資訊變得有趣，再經過整理、簡化過後讓大眾接收，也期待社會能夠因為我們的設計而改變。

Through this project, we wish to communicate to the public that organ donation and trading are interlinked. The best way to prevent organ trading is to increase the proportion of organ donations. If more people become organ donors, the chance of people in need receiving organs will increase, thereby reducing trading of organs. In this way, we have managed to make boring information more interesting and more accessible by sorting through it and simplifying it. We also expect that our methods will create a positive change in society, which was also one of our primary goals.

THE LAST THING! 最後的最後！

推廣器官捐贈是一條很長很難的路；我們嘗試利用稍微“危險”的方式激起人們對器官捐贈的關注與討論。
Promoting organ donating is a long and difficult road. So, we tried to used “dangerous” way to let’s people have an attention with this issue.